Digital Shelf Edge Displays

The modern retail digital display is eye-catching Shelf Edge LCD display well suited for various multi-shelf, in-store, in-canal digital signage programs including retail shelf edge pricing, in-store digital signage at selected point of sale locations, in-store digital signage at in-store kiosks, etc. A Shelf Edge Display is used for promotion of certain products/services through multiple display screens. It has a clear "through-the-wall" approach and enhances the overall appeal of a store/shop. It can display promotional and non-promotional media including banners, in-store brochures/discs, photos, etc. It can also be used to enhance the product imagery and infusing humor.

An electronic shelf label is generally made up of two or more metal housing components which are pivot mounted. They are then attached to a flexible substrate material which is in turn fixed to a suitable base material (such as acrylic, pvc, wood etc.) in order to form a shelf edge display.

An electronic shelf-edge lcd display can be used in retail outlets as either an in-store or out of store solution. There are generally three types of retail displays: in-store, in-canal and out-of-store. In a traditional in-store display, a Shelf Display is a movable display unit usually on the counter top or at the end of a shelf in the retail outlet. Retail shelves can be found in various sizes and heights. Out of stock items that are not being stocked can also be displayed on the out of stock shelves.

In an in-store display, the digital shelf edge displays are generally fixed to the countertop. The digital shelf edge displays are most effective if they are placed in the high traffic areas of the retail outlet such as the check out counters or at the front of the sales counters. The best performing digital shelf edge displays are made from sturdy materials such as acrylic. This ensures that the shelf remains stable even when items are placed on or moved from it.

Padded metal enclosures with transparent glass inserts are very popular in out of stock areas as well as in heavy traffic areas such as the check out counters. Stretching printed plastic Shelf Edge Displays can be used in these heavy traffic areas as well as in other high traffic areas like the check out counters. Stretched printed plastic Shelf Edge Display units are very easy to install. They can be easily expanded if required. Stretched printed plastic Shelf Edge Display units are a cost effective alternative to expensive and custom made flexible, rigid displays.

There are various companies in the market offering quality digital shelf lcd displays. To choose the right company, it is important to check out the experience of the management team. The digital shelf-edge LCD displays should have the features that are necessary for retailing and their locations. At the same time the company should offer cost-effective options along with good installation services. Only then the company can be termed as a good choice for digital signage applications.